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If your pharmacy fills a prescription but no one is there to pick it up, does it make a sound?
There are several key components to a successful business: provide a service, efficiently provide said service (with the help of your trusty pharmacy software), and raise awareness about your business.
That's where modern marketing comes in. Your pharmacy business can provide the most advanced and comprehensive services, but without a good marketing plan, those new bells and whistles will start gathering dust.
Be ahead of the pharmacy curve and let your community know about it. Here are ways to promote your pharmacy business in the modern age.
In today’s digital world, having a strong online presence is essential for promoting your pharmacy. Many patients turn to the internet to find healthcare providers, so make sure your pharmacy is easy to find online.
Start by creating a user-friendly website that showcases your services, location, and contact information. Storbie can be very useful for website building. Click here to learn more about its partnership with RedSail Technologies which makes pharmacy website building easier than ever before. Also, the RxLocal social media assistant is an incredibly useful tool to keep your pharmacy's digital presence consistent and fresh.
Start a blog with health tips, industry updates, and seasonal advice — like reminders for flu shots or allergy season. Not only does this provide value to your patients, but it also improves your website’s search engine ranking — a vital contributor to your pharmacy’s success.
Don’t forget to claim and update your business profiles on Google My Business, Yelp, and other local directories. This makes it easier for patients to find your pharmacy and read reviews from other customers.
Social media platforms like Facebook, Instagram, and LinkedIn are great tools to promote your pharmacy and connect with patients. Share engaging content that highlights your services, introduces your staff, and provides health and wellness tips.
For example, you can post about new services (with the help of your pharmacy software, of course), like curbside pickup or vaccine clinics, to keep patients informed. Share behind-the-scenes glimpses of your pharmacy or highlight stories from satisfied patients (with their permission). These posts add a face to your pharmacy’s name and build trust with your audience.
Patient relationships are a vital element in your pharmacy’s long-term success. To learn more on how you can enhance them, read our blog, “How to Build Stronger Patient Relationships in Your Pharmacy.”
Sometimes the best ways to promote your pharmacy business take place outside the pharmacy counter.
Hosting events within the community is a great way to connect with your patients and attract new customers. Consider holding health screenings, vaccine clinics, or wellness workshops at your pharmacy.
Host a free blood pressure screening day or partner with a local dietitian for a nutrition workshop. These events give your patients a front-row seat to better health, all the while strengthening your ties with fellow healthcare professionals. These events demonstrate your commitment to community health and draw in people who might not have visited your pharmacy otherwise.
Hosting flu shot clinics during flu season is another excellent opportunity, especially during the fall and winter seasons. This can attract walk-ins who may become regular customers after seeing the convenience and care your pharmacy provides.
For more on the power of community events, read our blog, “Wellness Events and Vaccine Clinics: Why Your Pharmacy Needs Them.”
In-store promotions are a simple yet effective way to boost sales and encourage repeat visits. Offer discounts on over-the-counter products or create a loyalty program where customers earn rewards for their purchases.
For example, you could run a “Buy One, Get One” sale on vitamins or offer a discount on supplements seasonally. A well-placed promotion can drive more foot traffic into your store and increase awareness of your full range of services.
White-label products are another proven way to effectively promote your pharmacy business. These products put your pharmacy’s name and imagery at the center of all sorts of pharmacy products, namely OTC medications.
Read our blog, Read our blog, “How Do White Label Products Work for Pharmacies?” to learn more about how you can take advantage of this simple but effective marketing strategy.
Promoting your pharmacy business doesn’t have to be complicated. With the help of your pharmacy software and a good dose of community involvement, it’s easier and more effective than ever before. By leveraging digital tools, building strong community ties, and using your pharmacy technology to its fullest, you can attract new patients and retain loyal ones.
Promote your pharmacy business in these easy and actionable ways and you’ll see the difference they make in your pharmacy’s visibility and growth in no time. With the right approach, your pharmacy can become a trusted healthcare destination in your community.
