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Your pharmacy is already a trusted healthcare resource in your community, but you don’t have to stop at prescriptions or vaccines. Expanding your pharmacy’s inventory boosts its revenue, improves patient loyalty, and becomes a certified healthcare destination.
From over-the-counter staples to unique specialty items, there are countless opportunities to grow your business while meeting the diverse needs of your customers. Let’s explore some of the best non-prescription products your pharmacy can stock and how they can benefit your patients—and your bottom line.
Every pharmacy needs a robust selection of over-the-counter (OTC) medications. Pain relievers, cold remedies, allergy medications, and digestive aids are everyday essentials your customers expect to find. Offering a range of trusted brands alongside cost-effective generic options ensures you meet a variety of preferences and budgets.
Tip: Highlight popular seasonal items, such as flu relief during winter or antihistamines in spring, to align with your customers' immediate needs.
Check out our blogs about OTC products and flu season to learn more about leveraging these parts of your pharmacy’s inventory.
As more people take a proactive approach to their health, vitamins and supplements are becoming pharmacy must-haves. Stocking multivitamins, probiotics, and condition-specific supplements (like Vitamin D for bone health or Omega-3 for heart health) can cater to your health-conscious customers.
Nutriceuticals are also worth looking at. Read our blog, “What You Need to Know About Nutraceuticals,” to learn more about this potential superpower in your pharmacy’s inventory.
Tip: Consider offering locally sourced or organic options to appeal to niche markets and differentiate your pharmacy.
Your pharmacy can become a wellness hub by offering products that support overall health. Blood pressure monitors, glucose meters, and fitness trackers help patients take control of their health at home. Pair these with informational brochures or in-store demonstrations to educate your customers and enhance their experience.
Tip: Bundle these items with related products, such as test strips or batteries, to increase sales and provide convenience.
Durable medical equipment is another lucrative category to explore. Items like walkers, wheelchairs, and compression socks are invaluable to customers managing chronic conditions or recovering from injuries.
Tip: If space allows, dedicate an area for DME displays and provide training to your staff to help customers select the right products.
Skincare products, including moisturizers, sunscreens, and hypoallergenic options, are always in demand. By stocking dermatologist-recommended brands, you can become a trusted resource for customers looking to address specific skin concerns.
Tip: Don’t forget to include fragrance-free or sensitive-skin formulas to cater to customers with allergies or sensitivities.
Parents appreciate pharmacies that cater to their children's needs. Stock baby essentials like diapers, formula, pacifiers, and pediatric vitamins. Having these products readily available can save parents an extra trip and make your pharmacy a convenient option for busy families.
Tip: Add a selection of child-friendly first aid items, such as bandages with fun designs or gentle thermometers, to further meet the needs of young families.
Set your pharmacy apart by offering niche health products. Aromatherapy oils, gluten-free snacks, and organic teas can appeal to customers looking for natural or alternative health solutions. You could also stock seasonal items, such as allergy-relief eye drops during spring or hand warmers in winter, to show your customers that you understand their needs.
Tip: Use attractive displays or signage to draw attention to these unique offerings and highlight their benefits.
Who says you just need to sell pharmacy products in your pharmacy? The beauty of running your own independent pharmacy is you can care for your community in your own unique way, from white label products to items that seemingly have nothing to do with healthcare.
With a pharmacy software like PioneerRx, using a feature like Triggers is especially helpful. A trigger can identify opportunities to enhance the patient experience that your pharmacy staff might miss otherwise.
Check out this clip form the Beyond the Scripts Pharmacy Podcast where Cencora’s Antoun Salib details how his pharmacy provides an unlikely — you might say, “puzzling” — group of products.
For more ways PioneerRx can enhance your pharmacy’s bottom line, read our blog, “7 PioneerRx Features to Grow Your Pharmacy’s Profitability.”
Your pharmacy is so much more than a place to pick up prescriptions—it’s a cornerstone of your community’s health. By selling products that go beyond medications, you can elevate your business, meet more customer needs, and grow your revenue.
Explore these product categories and see how diversifying your offerings can set your pharmacy apart. Start small, listen to your customers, and watch your pharmacy flourish as a comprehensive healthcare destination.
