Your business plan probably contains programs, policies, and certain measures of success — but it might be missing something just as valuable: marketing. For some pharmacists, marketing might seem like another box to check; but Michael Stout believes it’s a make-or-break for your pharmacy. Michael joins us this week to explain the principles of marketing and how you can use simple tools and techniques in order to prove your place in the community, online or otherwise. As he explains, marketing doesn’t have to be a chore. Instead, it can be a powerful force moving your business forward.