As a pharmacist and pharmacy owner, Dared Price has ventured into a variety of ways to build a sustainable business. His greatest wake-up call, however, came from the shocking effect of DIR fees on his pharmacy. This inspired his work at OreadRx, a new kind of PBM that puts independent pharmacies first. Price describes how the lack of PBM regulation has harmed pharmacies and patients alike, so OreadRx is changing the game for independent pharmacies - with full transparency.