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Whether it be a new medication, an additional supplement, or a clinical service, pharmacists have to be able to increase their patients’ perceived value. The more informed and on-board a patient is with their health regimen, the more adherent and receptive they will be to the products or services you are offering. Your patients become your best salesman by advocating to their physician on your behalf. Specialty pharmacy owner Brandon Knott explains why cultivating patient buy-in is essential for improving outcomes and finding success in your niche.
